Market

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Human Psychology in Marketing

These principles highlight the importance of understanding human psychology in marketing, leveraging scarcity, social proof, and the need for consistency to influence behavior effectively.

The laws of psychology in marketing

A short story from the book, Alchemy:

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Digital marketing is evolving rapidly, and having the right mentor can make a huge difference. In Asia, several trainers have gained recognition for their expertise in SEO, content marketing, social media strategies, and data analytics. Here are some of the top digital marketing ...

How to get better at marketing — for beginners

Here’s an oversimplified view of all things marketing for beginners. You can do two kinds of marketing: content, performance. Content is a generation engine — where you conjure words to explain what your product does, how it’s different, and why it’s better. Performance helps in ...

Intention

Sometimes marketing does get it right. Simple packaging. Potent messaging.

100 Digital Marketing Tips You Forgot but Shouldn’t

Digital marketing moves fast. What worked last year might be outdated today, and some of the most powerful strategies often get overlooked. Whether you’re running SEO, content marketing, paid ads or social media campaigns. There’s always a forgotten tactic that could give you an...