SaaS engineer personas from a marketing pov:
1. The 'alpha' engineer: wants to experiment with the product just to critique it.
2. The 'beta' engineer: likes the product, and wants it, but does not control budgets.
3. The 'coaster' engineer: has the budget, but is not empowered to make decisions. Squats.
4. The 'I can do it myself' engineer: after the demo, will want to build the product themselves.
5. The 'visionary' engineer: understands that the product might mean a smaller team, and that does not bode well for future employment. Stalls.
6. The 'Thought Leader' Engineer: will try to 'fix' the product with wisdom from O'Reilly.
7. The 'saccharine' engineer: will use the demo version of the product in perpetuity, but can't make a decision about it.
8. The 'leader' engineer: Usually the CTO who is still figuring out the product.
9. The 'valley thinking' engineer: Will disappear after the demo, because substack needs attention.
Never miss a post from
Adithya Venkatesan
Get notified when Adithya Venkatesan publishes a new post.
Liked by
Comments ( 1 )
Satyajeet Jadhav
5 months ago
I feel seen. I have been #4 a few times in my life.
Participate in the conversation.
Read More
What I learnt about SaaS from coconuts
Got a bad fever after having way too much tender coconut water.
Untitled
Chris Do is the CEO and Chief Strategist of Blind, as well as the Founder of The Futur. He is an Emmy Award-winning designer, strategist, and educator, where he oversees the creative and strategic direction of the company. Chris started his career based on his passion, Design. He...
Building brand loyalty
Brand loyalty is one of those hard nuts to crack. But when you do, people advocate vociferously for you. It’s the promised nirvana — one where customers fight your fights. Brand advocates come in two shapes. One stickier than the other. One conscious, and deliberate, the other fa...
Wonderment
11 years ago, I recall my first day at Novartis' head office in Worli. It was my first experience in a corporate setting, my internship that was going to get me my first paycheck. It was thrilling and exciting, and I felt like the world was my playground. I remember having a new ...
Smart Asthma Inhaler
Smart Asthma Inhaler is one of the most innovative projects that I have worked on. While working at Tritek Micro Controls, I handled the complete development of the electronics of this inhaler. The smart inhaler kept a track of the time and the accuracy of the last 1000 doses. It...
Human Psychology in Marketing
These principles highlight the importance of understanding human psychology in marketing, leveraging scarcity, social proof, and the need for consistency to influence behavior effectively.
How to get better at marketing — for beginners
Here’s an oversimplified view of all things marketing for beginners. You can do two kinds of marketing: content, performance. Content is a generation engine — where you conjure words to explain what your product does, how it’s different, and why it’s better. Performance helps in ...