100 Digital Marketing Tips You Forgot but Shouldn’t
100 digital marketing tips you forgot—but shouldn’t. Revive your strategy with these game-changing tactics.
Digital marketing moves fast. What worked last year might be outdated today, and some of the most powerful strategies often get overlooked. Whether you’re running SEO, content marketing, paid ads or social media campaigns. There’s always a forgotten tactic that could give you an edge.
Here are 100 digital marketing tips you might have forgotten but absolutely shouldn’t.
SEO & Search Visibility
1. Longtail keywords drive more targeted traffic with less competition.
2. Schema markup helps search engines understand and display your content better.
3. Bing and DuckDuckGo may not be Google but they still drive valuable traffic.
4. Internal linking is an SEO secret weapon, use it to improve rankings.
5. Google prefers pages that focus on one primary keyword rather than stuffing many.
6. Updating old blog posts can bring them back to life in search rankings.
7. Voice search optimization is rising use conversational keywords.
8. Google Search Console’s performance report reveals quick SEO wins.
9. Google Discover is a traffic goldmine focus on engaging and high quality content.
10. Running an SEO audit every quarter helps catch ranking issues early.
Content Marketing
1. People Also Ask (PAA) boxes are free suggestion, optimize for them.
2. Content clusters boost topical authority and improve rankings.
3. Original data and case studies attract more backlinks.
4. Repurpose blog content into videos, infographics and LinkedIn posts.
5. Pillar content supports smaller posts, use it to dominate a topic.
6. FAQ schema can boost visibility in search results.
7. Interactive content (quizzes, surveys) keeps users engaged.
8. Guest posts still work but only on high quality relevant sites.
9. Google Trends helps spot emerging content opportunities.
10. Adding internal summaries at the start of posts increases retention.
Social Media Marketing
1. LinkedIn newsletters are powerful way to grow an audience.
2. Twitter threads drive more engagement than single tweets.
3. TikTok SEO matters optimize captions for keyword discovery.
4. Instagram Reels outperform regular posts in reach.
5. Pinning key posts on social profiles boosts visibility.
6. YouTube Shorts drive more subscribers than regular videos.
7. Reddit threads are a goldmine for content ideas.
8. Social media polls increase engagement and drive conversations.
9. Micro influencers deliver better ROI than celebrity influencers.
10. Posting during off peak hours can improve organic reach.
Email Marketing
1. Plain text emails often convert better than heavily designed ones.
2. Using first names in subject lines increases open rates.
3. Segmenting email lists by behavior leads to better engagement.
4. Resending emails to non openers recovers lost conversions.
5. Adding GIFs or polls boosts email interaction.
6. Some industries see higher open rates with emojis in subject lines.
7. A double opt-in improves email list quality.
8. Abandoned cart emails recover thousands in lost revenue.
9. Unsubscribe surveys help improve email strategy.
10. Offering email only discounts boosts subscriber growth.
Paid Ads & PPC
1. Google Ads’ custom intent audiences target users actively searching for solutions.
2. Retargeting ads re-engage visitors who didn’t convert.
3. Headline A/B testing significantly impacts CTR.
4. Dynamic search ads capture missed keyword variations.
5. Negative keyword lists save thousands in wasted ad spend.
6. Microsoft Ads are cheaper than Google Ads with strong ROI.
7. Facebook Lookalike Audiences expand your best performing audiences.
8. Google Ads Quality Score affects CPC optimize it.
9. Reddit Ads have low competition and high niche targeting.
10. AI-powered ad copy tools create effective variations faster.
Conversion Rate Optimization (CRO)
1. Trust signals near CTAs increase conversion rates.
2. Heatmaps reveal where users get stuck on your site.
3. Slow mobile pages kill conversions optimize speed.
4. One click checkout reduces cart abandonment.
5. Low stock warnings create urgency.
6. CTA button color impacts click through rates.
7. Exit intent popups recover abandoning visitors.
8. Shorter forms lead to higher conversions.
9. Live chat support answers objections in real time.
10. Pricing structure A/B tests can dramatically increase sales.
Branding & Authority Building
1. Niche forums build reputation and credibility.
2. Thought leadership pieces position you as an industry expert.
3. Behind-the-scenes content humanizes your brand.
4. Hosting LinkedIn Live sessions increases engagement.
5. Handwritten thank-you notes leave lasting impressions.
6. Referral programs boost word-of-mouth marketing.
7. Branded podcasts increase brand authority.
8. Sponsoring niche newsletters reaches engaged audiences.
9. Case studies showcase customer success effectively.
10. Business directories still drive relevant traffic.
Technical & Performance Optimization
1. Core Web Vitals impact SEO rankings and user experience.
2. AMP pages improve mobile search performance.
3. Lazy loading speeds up page performance.
4. Browser caching reduces load times.
5. A CDN improves site speed globally.
6. Structured data helps search engines display rich results.
7. 404 error pages should redirect or guide users.
8. Landing page A/B tests optimize for conversions.
9. Fixing broken links prevents ranking loss.
10. Minifying CSS and JavaScript improves site performance.
Customer Engagement & Retention
1. Loyal customers spend more reward them.
2. Gamification boosts user engagement.
3. Private Facebook or Slack groups build community.
4. Early access to features keeps customers excited.
5. Follow up sequences improve retention.
6. Personalized thank you messages increase loyalty.
7. Community driven challenges create engagement.
8. Customer testimonials increase trust.
9. Responding to reviews builds credibility.
10. Personalized onboarding reduces churn.
Bonus Marketing Hacks
1. Google My Business posts boost local visibility.
2. Automating social posts saves time.
3. Translating content expands your audience.
4. Instagram Stories increase daily engagement.
5. Limited-time deals increase urgency.
6. AI chatbots handle FAQs efficiently.
7. Anchor text optimization improves internal linking.
8. Webinars capture and nurture leads.
9. Facebook Groups drive targeted engagement.
10. Consistency beats everything, don’t stop too soon.
Conclusion
With so many moving parts in digital marketing, it’s easy to overlook strategies that still work incredibly well. Whether it’s SEO, content, paid ads, social media, or CRO, refining these forgotten techniques can give you a serious edge.
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