How to get better at marketing — for beginners
Here’s an oversimplified view of all things marketing for beginners. You can do two kinds of marketing: content, performance. Content is a generation engine — where you conjure words to explain what your product does, how it’s different, and why it’s better. Performance helps in distributing said content to the right people. The two work together, because without distribution, you’re screaming off an ivory tower, but no one can hear you.
For content: You need to read a lot, understand competition, write well and be able to have the foresight and insight into where your org stands compared to the rest.
For performance: You need to understand a bunch of tools, and how they help in increasing eyeballs. So, SEO, PR, social media, events marketing et al fall in this bucket.
My simple advice: If you have the gift of the written word, pursue content.
Never miss a post from
Adithya Venkatesan
Get notified when Adithya Venkatesan publishes a new post.
Liked by
Comments
Participate in the conversation.
Read More
Untitled
Creating a successful marketing campaign today needs more than just creativity. It requires a clear plan and strategy. With fast-changing technology and shifting consumer behavior, having a solid approach is the key to standing out and achieving results. Whether you’re launching ...
Human Psychology in Marketing
These principles highlight the importance of understanding human psychology in marketing, leveraging scarcity, social proof, and the need for consistency to influence behavior effectively.
B2B Sales - Highlighting the obvious
Basics of B2B Sales
Rant: Influencers
Some hot takes first - No food is to die for.No restaurant is worth waiting 4 months to get a table. Nothing is worth standing for an hour in a queue.
Untitled
When it comes to optimizing your website for SEO and gaining valuable insights, Google Tag Manager is a powerful tool you don’t want to overlook. It allows you to add and manage various tags—small pieces of code that track everything from website traffic to user behavior—without ...
Excellence
If there is one word that describe us humans, that word is mediocre. Most of us are mediocre at almost everything we do. I am a mediocre cook, employee, student, cricketer, friend, husband, and father. By now, you must have noticed, my writing is mediocre too.
How I work on any problem statement
Be it writing articles, playbooks, or a strategic plan, it all starts with writing.
The laws of psychology in marketing
A short story from the book, Alchemy:
Better: a Surgeon’s Notes on Performance
“What does it take to be good at something in which failure is so easy, so effortless?” This is the main question that ‘Better: a Surgeon’s Notes on Performance by Atul Gawande’ attempts to answer. It lays down three core requirements for success in medicine, and by extension in...
