How to find new artists

A friend posed a question yesterday - how do you discover new venues or new artists?

There is a starting point - let’s say, in this case the beautiful Sanders Theater in Cambridge MA (image below). 

Going backwards from that -

Sanders Theater —> Zakir Hussain —> Taj Mahal Tea ad —> Doordarshan. 

Short tree. But it got longer and more fun when it came to some other artists. 

Red Baraat —> Somerville Theater —> Rini Raghavan —> Berklee India Ensemble —> Berklee Meets Rahman —> Berklee College of Music —> Dream Theater —> Metallica. 

After a point, memory just fails you because an artist like Metallica has been part of my DNA for as long as I can remember. 

But this was a fun little activity. Will be doing this more with other artists and even places and things.