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Navigating the Debate on Work Culture and Leadership in Corporate India

In recent times, the discourse around work culture in India has been reignited by comments from prominent leaders like the Chairman of L&T and Mr. Narayana Murthy. Their advocacy for extended work hours, including a 90-hour work week and working on Sundays, has sparked widespread debate. While it's easy to react emotionally to such statements, it is crucial to delve deeper into the underlying issu...

Subdomain vs Subfolder: Which is Better for SEO?

When starting a blog, one of the most common debates is whether to use a subdomain (blog.domain.com) or a subfolder (domain.com/blog). Both options have pros and cons, and the choice can significantly impact your SEO performance. In this post, we’ll break down the differences between subdomains and subfolders, explore their SEO implications, and help you decide which is best for your website.What ...

Downsides of Bootstrapping (by Vaibhav Domkundwar)

This is from articles / content written by Mr. Vaibhav Domkundwar (Seed investor / CoFounder of Better Capital) on linkedInSharing here to bring his multiple articles together and make it easy to read.Actually its more to understand his points better. Nothing helps better than writing. Copy-pasting the content is not that effective, but its better than just reading for sure.I am flaunting that he...

Business Owners Share How SEO Transformed Their Sales and Revenue

In digital marketing, SEO is often hailed as one of the best investments, especially for small businesses. Unlike short-term campaigns, SEO requires sustained effort and time but can yield powerful long-term results. To explore just how impactful SEO can be, we spoke with seven business owners who shared their unique stories and strategies. Here’s what they had to say about how SEO has transformed...

Diamonds are forever

I don't get the hype about diamonds these days.It's a crystalline form of carbon - which can be produced in a lab. Lab diamonds are as good or even better when it comes to purity as real diamonds. Lab diamonds can be manufactured on an industrial scale and to whatever size one wants. But for some reason - diamonds are still expensive? Please don't give me that old reason of - Ohh it's expensive be...

Piracy or Sharing?

2 distinct pieces of news concerning Universal Music Group suddenly showed up on my feed today. Limp Bizkit’s fraud lawsuit rattles music industry: ‘These accusations are massive’UMG Files Copyright Lawsuit Against Believe And TuneCore for $500M For Allegedly Evading Copyrights by Speeding Up SongsAs a long time music fan and metal head, this makes me seethe. Record companies have long defrauded a...

7 Questions with Chris Do By Pixellion

Chris Do is the CEO and Chief Strategist of Blind, as well as the Founder of The Futur. He is an Emmy Award-winning designer, strategist, and educator, where he oversees the creative and strategic direction of the company. Chris started his career based on his passion, Design. He worked at Epitaph Records as a designer and freelance designer at broadcast design firm, Cole & Weber, Seattle as an Ar...

How to Build a Winning Digital Marketing Campaign in 2025

Creating a successful marketing campaign today needs more than just creativity. It requires a clear plan and strategy. With fast-changing technology and shifting consumer behavior, having a solid approach is the key to standing out and achieving results. Whether you’re launching a new product or growing your brand, here’s a simple guide to building a successful digital marketing campaign in 2024.S...

On satisficing — a bet on human irrationality

Satisficing:A cognitive heuristic to explain the behavior of decision-makers under circumstances in which an optimal solution cannot be determined.When consumers can’t determine the optimal solution, they give a brand the power of their decisions. It’s why many choose Apple, because they’ve abrogated the rationality of choice. This has to be viewed with care though. The corollary of it is valid to...

The frozen bird…

One of my favourite short stories that gets an important management lesson across-A little bird was flying south for the winter. It was so cold the bird\r\nfroze and fell to the ground in a large field. While it was lying\r\nthere, a cow came by and dropped some dung on it. As the frozen bird lay\r\nthere in the pile of cow dung, it began to realize how warm it was.\r\nThe dung was actually thawin...