Posts from the psychology category.
The stories that disturb us most are rarely the ones that reveal how evil looks. They are the ones that reveal how ordinary it can appear until the damage is already irreversible. That unsettling realization forms the emotional core of The Pune Serial Killers, where Sujata Sapre and Anandajit Goswami choose not to chase the spectacle of violence but the quieter, more difficult question that follow...
Most people are fascinated by warriors until they have to live beside one.We admire courage from a distance. We celebrate those who survive impossible battles. Yet history, literature, and everyday life repeatedly reveal an uncomfortable truth: the skills that help someone survive violence rarely disappear when the war ends. The battlefield may be left behind, but the battlefield often refuses to ...
There is a peculiar modern habit that rarely receives the attention it deserves. A person can spend an entire day in conversation without speaking to anyone at all.The dialogue happens while driving to work, while scrolling through social media, while replaying an argument from three years ago, while imagining a future disaster that may never arrive. The voice is familiar because it belongs to us....
There was a time when motivation, for me, was simple.Do the work. Get the result. Feel good about it. Repeat.It felt clean. Predictable. Almost mechanical.And then I read Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink… and that simplicity started to fall apart.Not dramatically.But quietly… like realizing something you’ve always believed might not be entirely true.At its core...
I still remember the feeling of finishing the first few chapters of Don’t Be That Donkey: A Modern Guide to Outsmarting the Obstacles in Your Way by Amuraj Srinath. I closed the Kindle for a moment, leaned back, and smiled a little — not because the book was comforting, but because it was brutally honest.Some books try to motivate you.This one tries to wake you up.The title itself feels playful at...
Let me start with a confession — I’ve always been drawn to books that decode human nature. Especially when they mix psychology with something as nerve-wracking as investing. So when I came across The Behavioral Investor by Dr. Daniel Crosby, I was instantly intrigued. Here’s a psychologist-turned-investment-expert claiming that your biggest enemy in the stock market isn’t the economy, inflation, o...
Ever felt like your thoughts are all over the place — one moment you’re planning dinner, and the next, you’re reliving a childhood embarrassment or stressing about next week’s meeting? That mental chaos? I’ve been there too. The Pyramid Mind by Dr. Vlad Beliavsky felt like someone handed me a map to navigate that internal mess. This isn’t your usual self-help book filled with sugary affirmations o...
Some books entertain, some challenge, and a rare few disturb in a way that forces deep introspection. Crafting Maira by Sam Arkot falls into the latter category. A psychological thriller set against the evolving cultural backdrop of India, it explores themes of manipulation, identity, and control. Sam Arkot, known for his keen psychological insights, crafts a narrative that is both compelling and ...
These principles highlight the importance of understanding human psychology in marketing, leveraging scarcity, social proof, and the need for consistency to influence behavior effectively.Scarcity and Urgency: People tend to value things more when they are scarce or when there is a fear of losing them. Examples include limited-time offers or colleges with limited seats. The perceived quality of so...
A short story from the book, Alchemy:The advertising agency, J. Walter Thompson, had a particular test for aspiring copywriters. One of the questions was simple: ‘Here are two identical 25-cent coins. Sell me the one on the right.’ One successful candidate understood the idea of alchemy. “I'll take the right-hand coin and dip it in a Marilyn Monroe bag”, he said. “Then I'll sell you a genuine 25 c...