Posts from the psychology category.
Some books entertain, some challenge, and a rare few disturb in a way that forces deep introspection. Crafting Maira by Sam Arkot falls into the latter category. A psychological thriller set against the evolving cultural backdrop of India, it explores themes of manipulation, identity, and control. Sam Arkot, known for his keen psychological insights, crafts a narrative that is both compelling and ...
These principles highlight the importance of understanding human psychology in marketing, leveraging scarcity, social proof, and the need for consistency to influence behavior effectively.Scarcity and Urgency: People tend to value things more when they are scarce or when there is a fear of losing them. Examples include limited-time offers or colleges with limited seats. The perceived quality of so...
A short story from the book, Alchemy:The advertising agency, J. Walter Thompson, had a particular test for aspiring copywriters. One of the questions was simple: ‘Here are two identical 25-cent coins. Sell me the one on the right.’ One successful candidate understood the idea of alchemy. “I'll take the right-hand coin and dip it in a Marilyn Monroe bag”, he said. “Then I'll sell you a genuine 25 c...