Sameer Gudhate Presents the Book Review of The Tanishq Story: How Trust Changed the Way India Bought
There is an old habit in Indian households that rarely gets questioned. When a wedding is being planned, a festival approaches, or a daughter’s future is discussed, someone eventually says, “Let’s go to our jeweller.”Not a jewellery store. Not a brand.Our jeweller.The phrase carries generations of trust, familiarity, and inherited loyalty. It describes a relationship that survived economic upheava...

