Posts from the marketing category.
Internal linking is one of the most underrated yet powerful tools in the SEO arsenal. It’s not just about connecting pages, it’s about guiding your audience, boosting your website’s authority and signaling search engines about the structure of your content. Done right, internal linking can elevate your rankings, improve user experience and increase conversions.In this guide, we’ll break down inter...
When starting a blog, one of the most common debates is whether to use a subdomain (blog.domain.com) or a subfolder (domain.com/blog). Both options have pros and cons, and the choice can significantly impact your SEO performance. In this post, we’ll break down the differences between subdomains and subfolders, explore their SEO implications, and help you decide which is best for your website.What ...
Learn how Domain Authority (DA) is calculated in the SEO world. Discover the factors that influence DA and how to improve your website’s authority for better rankings.Domain Authority (DA) is one of the most widely recognized metrics in SEO, helping site owners gauge their website’s ranking potential. While it’s not a direct ranking factor used by Google, DA is a predictive score created by Moz th...
In the world of SEO, the term \sitemap.xml\ gets thrown around a lot. You’ve probably heard that having one is important for your website, but is it really required? While not every website needs a sitemap.xml to function, it can play a significant role in improving your site’s visibility in search engines. In this blog post, we’ll explore what a sitemap.xml file is, how it works, and whether it’s...
In digital marketing, SEO is often hailed as one of the best investments, especially for small businesses. Unlike short-term campaigns, SEO requires sustained effort and time but can yield powerful long-term results. To explore just how impactful SEO can be, we spoke with seven business owners who shared their unique stories and strategies. Here’s what they had to say about how SEO has transformed...
First impressions matter, especially in the digital world. When sharing links on social media, the presentation of your content can significantly impact user engagement. Open Graph meta tags, introduced by Facebook, allow you to control how your content appears when shared on social media platforms. This guide explores the power of Open Graph meta tags and how they can enhance your social media pr...
Some hot takes first - No food is to die for. No restaurant is worth waiting 4 months to get a table. Nothing is worth standing for an hour in a queue.The people who say such things and peddle this shit are signalling that they have better taste and better access than you. Most of them don’t. They just want you to believe it. They want to sell you something.We should trust influencers with a bette...
I don't get the hype about diamonds these days.It's a crystalline form of carbon - which can be produced in a lab. Lab diamonds are as good or even better when it comes to purity as real diamonds. Lab diamonds can be manufactured on an industrial scale and to whatever size one wants. But for some reason - diamonds are still expensive? Please don't give me that old reason of - Ohh it's expensive be...
When it comes to optimizing your website for SEO and gaining valuable insights, Google Tag Manager is a powerful tool you don’t want to overlook. It allows you to add and manage various tags—small pieces of code that track everything from website traffic to user behavior—without messing around with your site’s code. This tutorial will walk you through how to install Google Tag on your website, ste...
Creating a successful marketing campaign today needs more than just creativity. It requires a clear plan and strategy. With fast-changing technology and shifting consumer behavior, having a solid approach is the key to standing out and achieving results. Whether you’re launching a new product or growing your brand, here’s a simple guide to building a successful digital marketing campaign in 2024.S...
