Supermarketwala: Secrets To Winning Consumer India by Damodar Mall | Reviewed by Sameer Gudhate
Why does a young woman avoid buying a personal product from the family grocer?Why can a Sunday breakfast table in an Indian home look like a tour of the world?And why can a retailer with a deceptively simple business model understand Indian consumers better than companies with far larger resources?These questions are more interesting than they first appear because they point to something businesse...



